Producers Row Ends
Finally, there is someone who listens to the producers’ woes! The KFI producers, who threatened to stall screening of films from January 2010, have got their wishes granted. Now, instead of charging a flat rent, theatres and distributors will share the profits (or losses) of the proceedings with the producers. So, a major problem for the producers has been resolved.
As of now.
Since the theatres and distributors will now have to share the profits, it also means that they will have to bear the losses if people don’t show up for the shows. This may in turn dissuade the theatres from screening small budget films or films by newcomers for the fear of not recovering even the basic operational costs. In the long run, while this may prove beneficial for the big budget filmmakers, small filmmakers will have to fight more intensely to get the ever-elusive theatres to screen their films.
That may be the reason why industry stalwarts such as Parvathamma Rajakumar favored the rental system. But that’s all history now and an imminent issue that could have snowballed into a major controversy has been amicably resolved.
We will keep you updated about the next developments.





Now it’ll be expensive or difficult to make films run for 365 days